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Please indicate the degree to which you agree or disagree with the following statements.
Scale = 0 (weak agreement or disagreement) to 5 (strongly agree or disagree)

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Our top-line revenue and gross margin are growing as rapidly as we would like.
We have figured out the secret to making a lot of money.
We have set the right 10-25 year “Big Hairy Audacious Goal” (BHAG®) that aligns with our business model.
We have 3 clear and measurable Brand Promises - reasons why people should buy from us.
Everyone knows our elevator pitch – a compelling response to the question "What does the company do?"
“How” we operate in our industry is radically different than our competition.
We focus more of our time on the price side vs. cost side of the organization.
The CEO and a few select others spend time every week on strategy and actively monitor trends that could impact our industry.

Progress: 50 %